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I’m a designer and website strategist with 15+ years of experience creating digital experiences that help people find, understand, and trust brands. I enjoy turning complex ideas into clear, accessible designs that guide people toward the right next step.
Throughout my career, I’ve led creative teams, built scalable design systems, and delivered large website and brand initiatives in partnership with marketers, writers, developers, and business leaders. Whether I’m designing a campaign, improving a user journey, or mentoring designers, I believe good design should be thoughtful, purposeful, and genuinely useful.
Skills & Expertise
Strategy & Leadership
Website Strategy • Digital Strategy • UX Strategy • Creative Direction • Team Leadership • Stakeholder Management
Design & Experience
User Experience (UX) • Information Architecture • Design Systems • Brand Design • Responsive Web Design • Accessibility (WCAG 2.1 AA)
Growth & Digital
SEO • Answer Engine Optimization (AEO) • Content Strategy • Website Governance • CMS • Adobe Creative Suite • Figma
Showcase
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Testimonials
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